Global Loyalty Management Market report delivers a gist of the company some generic information and some other details that may help gauge the position it commands in the market like its product description and valuation. A detailed evaluation of the market strategy also including the marketing channels deployed by the important manufacturers. It provides a detailed analysis of the downstream customers of the market. This Global Loyalty Management Market report helps to understand the future outlook and prospects for the Global Loyalty Management Market. In conclusion, the Global Loyalty Management Market research report presents the descriptive analysis of the parent market that supports players, present , past and artistic movement information which is able to function a profitable guide for all the business competitors. Global Loyalty Management Market is expected to reach USD 7,650.48 million by 2025 and progressing at a significant CAGR in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.
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The major factors contributing to the growth of the market includes factors such as increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs. On the other hand, lack of stringent regulations is hampering the market growth.
The Loyalty Management report provides with the complete knowledge and information of rapidly changing market landscape, what is already there in the market, future trends or market expectations, the competitive environment, and competitor strategies that aids in planning your own strategies with which you can outshine the competitors. This report provides the broader perspective of the market place with its comprehensive market insights and analysis which eases surviving and succeeding in the market. The Loyalty Management report provides top to bottom analysis and estimation of various market related factors that plays key role in better decision making.
Key Drivers: Global Loyalty Management Market
Some of the major factors driving the market for global loyalty management market are increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs and technological advancement in mobile technology and applications.
Stringent regulatory framework is hampering the growth of the market.
Key Points: Global Loyalty Management Market
Comarch SA is going to dominate the global loyalty management market followed by AIMIA Inc., ICF Inc. and Epsilon.
- The customer loyalty segment is dominating the global loyalty management market.
- On-demand segment is expected to grow with the highest CAGR of 22.0% in the forecast period 2018 to 2025.
The global loyalty management market highly concentrated to a few big players and rest to local players who cater to domestic markets only. Loyalty management market is dominated by Comarch SA accounting for a highest market share in 2017, followed by AIMIA Inc, ICF Inc. and Epsilon among others.
Founded in 1993 and headquartered in Kraków, Poland. Comarch Sa is a software and systems integrator company. The company is engaged in designing and delivering modern information. The Company runs its operations through four business segments namely IT, sports, medicine and investment. Loyalty management related products and services fall under IT segment. The IT segment markets IT systems & services and IT hardware. The company’s products and solution are widely applicable in telecommunications, finance, large enterprises, public administration, healthcare and others.
The company’s subsidiaries are Comarch Canada, Corp (Canada), Comarch Technologies sp. z o.o (Poland) and other. The Company is certified with PN-EN ISO 9001:2009, PN-ISO/IEC 27001:2014-12 and others .The company is active in Poland and DACH region.
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Aimia Inc. was incorporated in 2008 and headquartered in Montreal, Canada. The company is involved in providing data-driven marketing and loyalty analytics worldwide. The company has three business segments namely Coalitions, ILS, and other businesses. Loyalty management related products and services are fall under coalitions. It also runs the aero plan program, coalition loyalty program in Canada. and non-platform based loyalty services business aero plan has 75 world class partners representing more than 150 brands in the financial, retail, and travel sectors.
The Company is certified with ISO 14064-1 standards. The company’s subsidiaries are Aimia Proprietary Loyalty U.S. Inc (U.S), Carlson Marketing Group Limited (U.K.), Aimia India Loyalty Management Private Limited (India), Aimia Proprietary Loyalty Singapore Pte. Ltd (Malaysia) and other .The company have its presence in U.S, U.K, Malaysia, Canada among others.
The global loyalty management market based on solution is segmented into two notable segments; customer loyalty and employee retention. Customer loyalty is sub segmented into by component and by type of analytics. By component is further sub segmented into exclusive discount/sales, membership point/rewards, customer specific offerings, special events, free products & services, cash back, loyalty cards and others. By type of analytics are further sub segmented into customer experience analytics, market basket analysis, social media analysis, customer segmentation, campaign management, data mining, predictive analytics and others. In 2018, customer loyalty is expected to dominate the loyalty management market with 58.0% market share growing at the highest CAGR in the forecast period 2018 to 2025.
The global loyalty management market based on deployment type is segmented into two notable segments; on-premises and on-demand. In 2018, industry-specific is expected to dominate the loyalty management market with highest market share and is growing at a healthy CAGR in the forecast period 2018 to 2025. However, on-demand segment is expected to grow at the highest CAGR in the forecast period.
The global loyalty management market based on organization size type is segmented into two small & medium-sized enterprises and large enterprises. In 2018, on-premise loyalty management is expected to dominate the loyalty management market in the forecast period 2018 to 2025. Small & medium-sized enterprises segment is expected to grow at the highest CAGR and was valued at USD 2,546.29 million in 2025.
The global loyalty management market based on vertical is segmented into seven notable segments; banking financial services and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others. In 2018, retail & consumer goods segment is expected to dominate the loyalty management market with highest market share and is growing at the highest CAGR in the forecast period 2018 to 2025.
The global loyalty management market based on type of offering capacity is segmented into six notable segments; technology platform capabilities, service delivery capabilities, loyalty strategy design, loyalty management, loyalty marketing and analytics and measurement.
The global loyalty management market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market
Based on geography, the market is segmented into 5 geographical regions, North America, Europe, Asia-Pacific, South America and Middle East and Africa.
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