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Loyalty management Research Report 2025 | Major Players are Oracle, IBM, SAP, TIBCO Software Inc.,MicroStrategy, Kobie Marketing, FIS, Bond Brand Loyalty

Global Loyalty management Market

Global Loyalty management Market  report  provides the insights on various levels of the analyzes such as industry analysis, market share analysis leading market players and their profiles.  The research report helps in studying the target segments which will help to shape the business growth.  This Global Loyalty management market report is the believable source that offers market share, product portfolio and company profiles.  The competitive  market scenario among the market  players will help the industry aspirants  in planning their strategies. Global Loyalty Management Market is expected to reach USD 7,650.48 million by 2025 and is projected to register a CAGR of healthy rate in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

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Key Drivers: Global Loyalty Management Market

Some of the major factors driving the market for global loyalty management market are increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs and technological advancement in mobile technology and applications.

Stringent regulatory framework is hampering the growth of the market.

Key Points: 

Comarch SA is going to dominate the global loyalty management market followed by AIMIA Inc., ICF Inc. and Epsilon.

  • The customer loyalty segment is dominating the global loyalty management market.
  • On-demand segment is expected to grow with the highest CAGR of 22.0% in the forecast period 2018 to 2025.

The global loyalty management market highly concentrated to a few big players and rest to local players who cater to domestic markets only. Loyalty management market is dominated by Comarch SA  accounting for a highest market share in 2017, followed by AIMIA Inc, ICF Inc. and Epsilon among others.

This market research report is a great resource that makes available current as well as upcoming technical and financial details of the industry for a certain forecast period. Loyalty management market report offers the company profiles, product specifications, capacity, production value, and market shares of each company for the forecasted period of 2018-2025. In Loyalty management market report; a systematic investment analysis has been performed which forecasts impending opportunities for the market players. The report is a meticulous analysis of existing scenario of the market, which covers several market dynamics. This Loyalty management market report endows with the plentiful insights and business solutions that will support to stay ahead of the competition.

Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.

Nowadays, there are three mainly types of Loyalty Management, including Customer Loyalty, Employee Retention and Channel Loyalty. And Customer Loyalty is the main type for Loyalty Management, and the Customer Loyalty reached a sales value of approximately 1330.99 M USD in 2017, with 66.76% of global sales volume.

This report presents a comprehensive overview, market shares and growth opportunities of Loyalty Management market by product type, application, key companies and key regions.

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.

Market Drivers and Restraints:

  • Growing Mobile Technology
  • Stringent Government Regulations
  • Increasing Focus of Loyalty Programs
  • Growing Usage of Rewards Points
  • Growing Incentives For Making Future Purchases

  Alliance Data Systems Corporation

  • Oracle Corporation
  • IBM Corporation
  • Aimia Inc
  • SAP SE
  • Maritz Holdings Inc.
  • Fidelity Information Services
  • Bond Brand Loyalty
  • Brierley+Partners
  • ICF International
  • Kobie Marketing
  • Tibco Software
  • Comarch

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

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Research objectives

  • To study and analyze the global Loyalty Management market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
  • To understand the structure of Loyalty Management market by identifying its various subsegments.
  • Focuses on the key global Loyalty Management players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
  • To analyze the Loyalty Management with respect to individual growth trends, future prospects, and their contribution to the total market.
  • To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
  • To project the size of Loyalty Management submarkets, with respect to key regions (along with their respective key countries).
  • To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
  • To strategically profile the key players and comprehensively analyze their growth strategies.

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